Pricing Strategies

2. When the total costs and revenues are equal
5. the path a product takes without the help of intermediaries between the producer and the consumer
6. Aims to maximize customer quantity by setting low prices
8. an individual or organization that brings buyers and sellers together for a fee
12. the amount of money a business charges for a product or service
15. when there is a reduction in price based on cash, quantity, trade, and seasonal factors
16. the path a product takes using intermediaries between the producer and the consumer
17. Sets prices at the highest value customer will pay with the goal of maximizing revenue
19. the amount added to the cost of the product to determine the selling price
23. a traditional business serving customers in a physical building as opposed to online
25. people or services in the middle of a transaction
26. serve customers without requiring a physical location

1. This is a metric that Marketers use to calculate the outcome of a specific marketing investment or a specific marketing campaign
3. a type of shopping available to consumers with computers and access to the Internet
4. Businesses that set prices below competition are using
7. Businesses that set prices at similar pricing with competition are using
9. prices heavily impacted by your competition
10. a marketing tactic designed to generate an emotional response from the customer
11. adjust prices within product lines to support the overall success of another product
13. when a large supply of a product exists and the demand is low
14. a distribution channel intermediary that sells products mainly to customers
18. a reseller who buys goods, stores them, and then sells them in smaller quantities to retailers or other organizations
20. the locations and methods used to make products available to customers
21. when there is a small, limited quantity of a product (real or perceived) but a very large demand
22. the path that is taken by a user on an application or website in order to complete a specific task.
24. is in between a brick and mortar and a virtual enterprise – it offers goods and services in a traditional storefront and through ecommerce