Across
- 4. all individuals and householders that buy or acquire goods and services for personal consumption
- 7. economic factors that affect consumers purchasing power and sending patterns
- 10. The buying behavior of final consumer individuals householder
- 11. A statement of the organization's purpose-what it wants to accomplish in the large enviornment
- 12. A good, service, or idea that is perceived by some potential customers as new
- 14. An overall evaluation of the company's strengths,weaknesses opportunities and threats
- 15. Human wants that are backed by buying power
- 17. Firms that help the company to promote,sell and distributes its goods to final buyers
- 18. States of left deprivation
- 19. The collection of business and products that make up the company
- 20. The total combined customer life time values of all the company's customers
Down
- 1. natural resources that are needed as inputs by marketers that are affected by marketing activities
- 2. any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives
- 3. The mistake of paying more attention to the specific product a company offers than the benefits
- 5. developing strategies and practices that create a word economy that the plant can support indefinitely
- 6. The act of obtaining a desired object from someone by offering something in return
- 8. Buyer discomfort caused by post purchase conflict.
- 9. fresh understandings
- 13. company growth by offering modified or new products to current market segments
- 16. Actually differentiating the market offering to create customer value