Across
- 2. Plus Pricing Adding a fixed margin to the production cost.
- 6. Per Use Charging customers based on the amount they use the product or service.
- 7. Leader Pricing Selling a product at a loss to attract customers to other profitable products.
- 10. Pricing Adjusting prices based on the location of the customer.
- 13. What You Want Allowing customers to decide how much they want to pay.
- 14. Pricing Keeping prices low to attract price-sensitive customers.
- 15. Pricing A strategy to gain market share by initially setting a low price.
- 17. Pricing Offering products at multiple price points for different levels of features.
- 18. Pricing Offering basic services for free while charging for premium features.
- 19. Pricing Setting a high price initially and then lowering it over time.
- 20. Pricing Setting a high price to reflect a product's exclusivity or quality.
Down
- 1. Pricing Setting prices to create a perception of value, such as £9.99 instead of £10.
- 3. Pricing Adjusting prices in real-time based on demand and other factors.
- 4. Pricing Charging customers on a recurring basis for access to a product or service.
- 5. Pricing Adding a fixed percentage to the cost of goods to determine the selling price.
- 8. Pricing Setting prices based on the perceived value to the customer.
- 9. Pricing Displaying a higher price alongside the actual price to make it seem like a deal.
- 11. Pricing Setting prices based on the prices of competitors.
- 12. Pricing Offering several products for a single combined price.
- 16. Pricing Temporarily reducing prices to stimulate demand.