Across
- 2. allows publishers to connect their inventory with ad exchanges, networks, and DSPs at the same time to sell impressions
- 4. the people you are sending ads to
- 6. data that gives clues about a person's behaviour
- 8. the ad space a publisher has available
- 9. allows the buying and selling of ads from multiple ad networks
Down
- 1. a digital ad that is seen and counted
- 3. sends ads to a person’s browser or app and reports on performance
- 5. allows buyers to automate the purchase of display, video, mobile, and search ads
- 7. stands for real time bidding buying and is the selling of ad impressions through ad exchanges and platforms