Promo & Distribution Review

4. / Slotting _____ is cash paid by a manufacturer to a retailer to help cover the cost of putting the item on the shelf.
6. / These people help the product get from one place to the other.
8. / The ______ Customer is anyone who personally uses a product for their own needs or wants
9. / ____ Distribution is when the product goes through the distribution channel.
11. / Contest, sweepstakes, special offers or rebates.
12. / The _____ mix contains, personal selling, Advertising, Direct Marketing, Sales Promotion and PR.
14. / A ______ tie-in is when companies partner to additional sales for each other.
16. / This distribution only has a certain amount of outlets it can be in.
17. / A Product ______ is when a brand has a verbal mention in a TV show or event.
18. / _____ Distribution is when an item is sold straight form the producer to the consumer.
19. / Helps get the product through the distribution channel to get the item on the shelf.

1. / ______ Distribution is when both industrial and customer markets use the item.
2. / One of the four P's in the marketing mix that helps sell a product.
3. / Used to introduce new products, enhance sales, or encourages a retailer to restock both.
5. / ____ helps, attract attention, build interest, Desire, and action.
7. / This kind of Distribution is limited to only certain geographical areas.
9. / This allows all of the outlets to have the product.
10. / _____ members help get the product from the producer to the consumer.
13. / buys a product from a producer and sells the product to a retailer
14. / Putting an incentives out to get the customer to come in.
15. / ______ helps you build points to get a certain amount off