Across
- 1. any free news story about products
- 2. name, term, symbol or design for a company
- 3. a gift that a business offers for using their product
- 5. a group of customers where the business sells its product to them
- 7. a smaller and less important market segment
- 8. a market subdivided into groups of people
- 9. the inclusion of advertising in entertainment
- 10. an uprise used by a business to inform customers about its product
- 12. non-personal message
- 13. a company process which promotes fair wage, and fair pricing for growers
- 14. to have the best quality, features and performance for a price of a product
- 15. buying products not harmful to the environment
- 18. the comparison of planned performance against actual performance
Down
- 1. an event to keep relation with customer and business
- 4. activities or materials for direct inducements to customers
- 6. the market segment at which most of the marketing resources are directed
- 11. sales person directed to a customer to make a sale
- 15. principles of right and wrong behaviour
- 16. the desire to constantly acquire possessions
- 17. checking progress of something