Across
- 4. sheet/a letter that accompanies and refers to material that is sent to another party
- 8. Rel. Agency/a business that prepares news release and other forms of publicity for clients
- 9. Release/a factual announcement sent to the media to be used as news items
- 10. text that describes a photograph or illustration
- 11. Language/ gestures, facial expression, tone of voice, or any other form of communicating without words; often called silent language
- 13. introductory sentence or paragraph in a news release or article for a story
- 15. Photograph/a picture with written text that describes what is happening in the picture
- 16. news/information that should be announced right away because the public will want to know immediately
- 18. focus or angle of news release (or article)
Down
- 1. news/information that does not need to be announced immediately because it will be of as much interest to the public later as it is now
- 2. title of a news release or news article or the the introduction phrase for your ad
- 3. oral communication method in which information is passed around the company but not formally announced or verified
- 5. relations/a business or organizations' efforts to create goodwill between it and the people in the community
- 6. Person/an individual with whom the media can get in touch at a business or organization in order to obtain additional information about a news release
- 7. non-personal presentations of ideas, goods or services that is not paid for by the company or individual which receives it
- 12. line/the place and date of a news event positioned at the beginning of the body of a news release
- 14. voice/a verb form in which the subject of the verb receives action
- 17. voice/the verb from form used when the subject of the verb is performing the action