Across
- 3. A firm that contracts with the venue on behalf of the performers
- 4. A person's public expression of approval or support for a product
- 5. A person, organization, or business that gives money or donates products and services in exchange for public recognition
- 8. The person responsible for the event
- 10. Provides information in terms of numbers or percentages
- 11. The give and take between the event, the sponsors, and the fans
- 12. An electronic or online game that incorporates marketing content to promote a product or service
- 13. The blending of the promotional elements of advertising, personal selling, publicity, and sales promotion
Down
- 1. Provides information that is subjective and depends on interpretation
- 2. The relationships among people, whether casual or close
- 6. A written, detailed description of how the elements of promotion will be used
- 7. An independent US governmental agency whose principal mission is the promotion of consumer protection and competitive business practices
- 9. An interaction formed by the event, the sponsors, and the fans