Across
- 1. The set of all product lines and items that a particular seller offers for sale.
- 3. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
- 6. The practice of using the established brand names of two different companies on the same product.
- 9. An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
- 11. A Segment variable dividing the market into segments based on age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
- 12. A product bought by final consumers for personal consumption
- 14. Making the market offering different to create superior customer value.
- 18. Services are produced and consumed at the same time and cannot be separated from their providers.
- 21. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
- 23. A brand created and owned by a reseller of a product or service.
- 25. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
- 26. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
Down
- 1. A segment variable Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
- 2. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
- 4. container or wrapper for a product.
- 5. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
- 7. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
- 8. The number of product lines makes the product-mix ….
- 10. The full positioning of a brand - the full mix o benefits on which it is positioned
- 13. a set of buyers sharing common needs or characteristics that the company decides to serve.
- 15. Services cannot be seen, tasted felt, heard or smelled before they are bought. Specialty: A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
- 16. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
- 17. Services cannot be stored for later sale or use. This is Service …
- 19. The differential effect that knowing the brand name has on customer response to the product or its marketing
- 20. market division into groups of buyers with distinct needs, characteristics, or behaviours.
- 22. One attribute of a physical product or service described as Freedom from defects.
- 24. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.