Across
- 3. a measure that is often used to compare media. It is calculated by dividing an ad’s cost by its reach
- 4. A form on nonstore retailing in which customers are exposed to merchandise through print or electronic media where they purchase by telephone, mail or over the Internet.
- 6. Visisting a bricks-and-mortar store to research a product before purchasing it through electronic means after browsing online for the best price
- 8. Anything linked to or connected with the brand name in a consumer’s memory
- 9. How many time the potential customer is exposed to a promotional message
- 10. occurs when consumers indicate they know the brand when the name is presented.
Down
- 1. The highest level of awareness, arises when consumer mention a brand name first when they are asked about the type of retailer, a merchandise category, or a type of service.
- 2. also call m-commerce
- 5. The ability of a potential customer to recognize or recall that brand name is a type of retailer or product/service.
- 7. the actual number of customers in the target market exposed to an advertising medium
- 11. An advertisment’s effect on the audience