Retail Management Exam #1

3. retailing of inconsistent, but wide range of products at a low price
5. retailers who dominate a market category by offering highly specialized items at a low cost
6. a retailer that is isolated in its own site
7. a form of online advertising based on previous actions that did not result in a conversion
11. Search engine optimization, used to help consumers find a product in online search
14. buying and selling of goods through social media platforms
16. operating within a physical store
19. Doing business only in a retailer's home country
21. operating within multiple forms of retailing (brick and mortar, online,app-based)
22. arrangement of elements that implies importance by which the human eye will see first
23. a contiguous geographical area which accounts for a majority of a firm's consumers
24. Search engine market, paid ads applying to a search
25. Key Peformance Indicators, a way to gauge sales and business indicators of a retailer

1. When a retailer's product stands out from competitors
2. Areas like malls or open-air centers, where multiple retailers operate in one large building
4. information on a type of consumer that can be utilized by retailers
8. Doing business in a retailer's home country and 2 or more trading blocs
9. buying and selling of goods through mobile handheld devices
10. Giving a strong product great emphasis (putting a best seller on its own page)
12. When one country can produce goods or services more cheaply than others
13. Doing business in a retailer's home country and within their own trading bloc
15. Gross national product, an estimate of the value of products produced by a country's residents
17. Gross domestic product, an estimate of total value of final products produced within a country's borders
18. any type of business or transaction conducted online
20. A business analysis defining a retailer's strengths, weaknesses, opportunities, and threats