Review Units 5-9

6. The amount added to the break-even point to determine the selling price
8. Moral and social responsibility of businesses to demonstrate truthful and responsible behavior in their policies and decision-making.
9. The amount of money a business charges for a product
12. Introduction, Growth, Maturity, Decline
13. A repeated phrase or selection of words associated with a specific individual, organization, or product
14. A group of customers to whom a company wants to sell its product, and whom it directs its marketing efforts
15. Allows consumers to purchase products or services individually or as a bundle

1. Percentage of the market for a product or service that a company supplies
2. Difference between the cost of buying or making something and the rice at which it is sold
3. A pricing strategy in which a product is priced below cost with a loss expected
4. The process of dividing a market of potential customers into groups, or segments, based on different characteristics
5. Primary tools on packaging that help deliver brand information
7. An indicator of what consumers are willing and able to pay for a product
10. The name given to a product or service
11. Misleading a customer into believing a price is lower than it really is
16. A symbol or design that a company uses to identify its business and products