Revision : Marketing Analytics

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Across
  1. 4. ________ data is measured as whole numbers: 1, 2, 3, ..
  2. 7. networks _______ are algorithms that are trained to recognize patterns in data that are non-linear.
  3. 9. _________ measures the frequency of the specific association rule.
  4. 12. language processing (NLP) ________ is a branch of artificial intelligence (AI) used to identify patterns by reading and understanding meaning from human language.
  5. 14. data includes text, images, videos, and sensor data.
  6. 15. learning _________uses an algorithm to build neural network models that classify or predict target variables.
  7. 16. Market basket analysis, sometimes referred to by marketers as _________ discovery, uses purchase transaction data to identify associations between products or combinations of products and services that occur together frequently.
Down
  1. 1. ______ analytics is used to build models based on the past to explain the
  2. 2. The ________ algorithm is used to calculate frequently co-occurring items in a transaction dataset.
  3. 3. learning _______ is a statistical method of learning that can be trained without human intervention to understand and identify
  4. 5. ______ data analysis provides a summary of the main characteristics within the data.
  5. 6. _________ data is made up of records that are organized in rows and columns.
  6. 8. between previously established variables.
  7. 10. _______ data exist when values are selected from a group of categories
  8. 11. ___________ is a situation where the predictor variables are highly correlated with each other.
  9. 13. In the _________ layer, the model arrives at a prediction.