Across
- 3. A total system of interacting activities designed to plan, promote, price and distribute products to present and potential customers.
- 5. The _____resource market consists of those individuals that are engaged in all forms of primary production, including mining, agriculture, forestry and fishing.
- 7. In _____ markets, the seller mass-producers, mass distributes and mass promotes one product to all buyers.
- 9. Consumer _____ refers to the process of collecting information from customers and basing marketing decisions and practices on customer's wants and interests.
- 11. The market_____ includes industries and businesses that purchase products to use in the production of other products or in their daily operations.
Down
- 1. A _____ market, also known as a concentrated or micro market, is created when the mass market is finely divided into smaller markets consisting of buyers who have specific needs or lifestyles.
- 2. Customer _____ measures how goods and services supplied by a business meet or exceed customer expectations.
- 4. An _____ market consists of wholesalers and retailers who purchase finished products and resell them to make a profit.
- 6. _____ maximisation occurs when there is a maximum difference between the total revenue coming into the business and the total costs being paid out.
- 8. Corporate social ______ refers to the business' management of the social, environmental and human consequences of its actions.
- 10. The actions that a business takes to achieve specific goals.