Across
- 2. The percentage of customers who cancel a product or service or leave within a specified time period.
- 4. Mix, The marketing combination of product, price, promotion and place.
- 7. Pricing, Prices are set low for a short period of time to force competitors out of the market.
- 8. Matter Expert , A person who has a breadth of experience and knowledge in a particular area, industry or topic.
- 13. Tracking data and creating meaningful patterns from it that inform future marketing endeavours.
- 14. Marketing, Marketing tool that uses a networking effort to spread a message and create brand awareness. The purpose of this marketing technique is to share the message with friends, family, co-workers and peers.
- 16. Funnel, The process by which individuals or companies discover a problem or need, identify potential solutions or vendors, conduct research and make a final purchase decision that addresses that specific need.
- 17. An advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook) and pays that venue each time a visitor clicks on the ad.
Down
- 1. Equity, Positive brand recognition.
- 3. The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.
- 5. This term can refer to introducing a new customer or client to your services or products or it’s used to describe assimilating a new employee into your organization.
- 6. Market, Market that results when products are imported into a country legally but outside the normal channels of distribution.
- 7. Pricing, Pricing to buyers with special desires for quality, fashion or image.
- 8. Opera, A dramatic TV or radio show that details the lives of a group of characters.
- 9. Newspaper having pages half the size of the average broadsheet, typically filled with gossip and sensational stories.
- 10. Strategy, An attempt to motivate intermediaries to push the product down to their customers.
- 11. Advertising, A type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads and more like part of the conversation.
- 12. A large outdoor board for displaying advertisements.
- 15. A social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.