Across
- 2. The percentage of customers who cancel a product or service or leave within a specified time period.
- 3. - Approaching prospective clients by phone or face-to-face without having ever had any interaction with them before.
- 4. This is where you turn a visitor into a customer.
- 5. A prediction of marketing and sales trends that are likely to occur in the future.
- 6. A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic goals.
- 8. This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.
Down
- 1. A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc.
- 2. This tells your audience what action you want them to take. For example, “Buy now, get a quote, join today.”
- 7. An internal study often used by organizations to identify their strengths,weaknesses, opportunities and threats.