Across
- 2. The fundamental determinant of a person's wants and behaviour
- 5. Any paid form of non-personal and promotion of ideas, goods or services by an individual sponsor
- 6. A company's structures, policies and corporate culture
- 8. A group of firms that offer a product or class of products that ate close substitutes to one another
- 10. a company's efforts to inform buyers, communicate, promote and sell its products and service over the internet
- 11. A direction or sequence of events that has some momentum and durability
- 12. Marketing A manufacturer selling directly to the final customer
- 13. Selecting which segments of a population of customers to serve
Down
- 1. Is a set of processes of creating, communicating and delivering value
- 3. Marketing Building mutually satisfying long-term relationships with key parties in order to earn and retain their business
- 4. The effect one person has on another's attitude or purchase probability
- 7. Any good, service or idea that is perceived by someone as new
- 9. A name, term, sign, symbol or design or a combination of these