Across
- 3. includes animation or video and have more complex user interaction
- 6. ads that display in a new browser window either in the front or behind the current browser window
- 7. the use of wireless network & cell phone as a means of marketing communication
- 9. advertising using text based hyper links – All website text is written in HTML language
- 11. adding interactive elements to standard HTML sites
- 14. Best method to target specific groups of customers, focus promotional efforts and gain the best results
- 17. embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website
- 18. ads from companies that may say “brought to you by"
- 20. video games containing advertisements
- 21. companies that pay to advertise on certain websites in order to be affiliated or recognized
- 22. collection of direct links to predefined web pages stored in your web browser – called favorites in your browser
Down
- 1. move across a screen or floats above the content
- 2. assists in providing information or a roadmap to the web
- 4. embedded in or the entire email is an advertisement
- 5. recommendation of services like restaurants, retailers, events, etc. in an area
- 7. information retrieval service w/mobile platforms & phones
- 8. “Crawl” all over the web and store data about different web sites
- 10. web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response
- 11. Mobile device users must now agree to have their mobile information released
- 12. smaller banner ad normally used to advertise programs used in creating the site
- 13. these are still evolving and have not been that successful – can be used to market a virtual store
- 15. Multimedia Messaging Service
- 16. groups of pages on the www. devoted to one or several topics
- 19. exchange of short text messages between fixed line or mobile phones