Across
- 3. embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
- 6. games on the move - using smart phone games as promotional tools
- 8. advertising using text based hyperlinks - All website text is written in HTML language
- 9. web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes
- 13. use information about the location of mobile phone users to tailor content to specific locations
- 15. (multimedia messaging services) is a standard in mobile messaging that can include not just text, but also sound, images and video.
- 17. Ads adding interactive elements to standard HTML sites
- 18. these are still evolving and have not been that successful - can be used to market a virtual store
Down
- 1. embedded in or the entire email is an advertisement
- 2. ads that display in a new browser window either in the front or behind the current browser window
- 4. when you exit a website a related website opens - can be very annoying
- 5. includes animation or video and have more complex user interaction - Example: ads change when you move your curser over it - a movie sample with streaming video
- 7. move across a screen or floats above the content
- 10. video games containing advertisements
- 11. companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer
- 12. (short messaging service) exchange of short text messages between fixed line or mobile phones
- 14. the use of wireless network & cell phone as a means of marketing communication
- 16. smaller banner ad normally used to advertise programs used in creating the site