Across
- 4. marketing continues as long as the business operates
- 7. social issues, politics, culture, education, business
- 9. work, hobbies, social events, vacations, entertainment
- 10. personal characteristics that customers share
- 13. establishing and communicating the value of products to customers
- 14. religion, home, recreation, fashion, food
- 15. tangible objects (things that go in a shopping bag)
Down
- 1. providing information about products
- 2. accessibility of potential customers based on location and means of communication.
- 3. marketing must meet the needs of both the business and customer
- 5. the grouping of consumers on the basis of a common lifestyle preference and personality type
- 6. segmenting consumers based on geography
- 8. tasks performed for a fee
- 11. marketing involves product development
- 12. product place price promotion