Across
- 3. tasks performed for a fee
- 6. marketing must meet the needs of both the business and customer
- 8. establishing and communicating the value of products to customers
- 11. marketing involves product development
- 14. personal characteristics that customers share
- 15. marketing continues as long as the business operates
Down
- 1. work, hobbies, social events, vacations, entertainment
- 2. religion, home, recreation, fashion, food
- 4. accessibility of potential customers based on location and means of communication.
- 5. the grouping of consumers on the basis of a common lifestyle preference and personality type
- 7. social issues, politics, culture, education, business
- 9. tangible objects (things that go in a shopping bag)
- 10. providing information about products
- 12. segmenting consumers based on geography
- 13. product place price promotion