Across
- 2. product place price promotion
- 3. marketing continues as long as the business operates
- 7. social issues, politics, culture, education, business
- 9. how easy it is to find or get information about potential market
- 10. providing information about products
- 12. the grouping of consumers on the basis of a common lifestyle preference and personality type
- 13. work, hobbies, social events, vacations, entertainment
- 16. segmenting consumers based on geography
Down
- 1. marketing must meet the needs of both the business and customer
- 4. tangible objects (things that go in a shopping bag)
- 5. marketing involves product development
- 6. religion, home, recreation, fashion, food
- 8. tasks performed for a fee
- 11. accessibility of potential customers based on location and means of communication.
- 14. personal characteristics that customers share
- 15. establishing and communicating the value of products to customers