Across
- 2. marketing involves product development
- 6. religion, home, recreation, fashion, food
- 7. establishing and communicating the value of products to customers
- 10. tasks performed for a fee
- 11. marketing continues as long as the business operates
- 13. strengths, weaknesses, opportunities,
- 14. product place price promotion
- 16. segmenting consumers based on geography
- 17. a system of deciding what is right or wrong in a impartial and reasoned manner
Down
- 1. personal characteristics that customers share
- 3. providing information about products
- 4. social issues, politics, culture, education, business
- 5. work, hobbies, social events, vacations, entertainment
- 7. the grouping of consumers on the basis of a common lifestyle preference and personality type
- 8. accessibility of potential customers based on location and means of communication.
- 9. small number of people representing a larger group
- 10. marketing must meet the needs of both the business and customer
- 12. how easy it is to find or get information about potential market
- 15. tangible objects (things that go in a shopping bag)
- 18. can be done in person or electronically