Across
- 2. type of sign (in C.S. Peirce’s categorisation) that has a direct or causal relationship with its signified.
- 3. communication that is high on new information and that is highly unpredictable.
- 5. meanings in a text that are revealed through the receiver’s own personal and cultural experience.
- 9. to the capacity of a text or part of a text to be read in several different ways. For example, a red rose might communicate love, a fondness for horticulture, a political allegiance or Lancashire.
- 10. specific, direct or obvious meaning of a sign rather than its associated meanings: those things directly referenced by a sign.
- 11. culture’s way of conceptualising an abstract topic’: a collection of conceptsbound together by general acceptance and significant in our understanding of particular kinds of experience: a collective connotation.
- 12. system of representation which reveals (and conceals) social values and the values of those who have most influence in society.
Down
- 1. communication that is low on new information and which is highly predictable.
- 4. receivers towards one particular meaning from a range of possible meanings.
- 6. arbitrary sign that works by the agreement among people as to what it represents.
- 7. study of signs and how they communicate.
- 8. sign that works by its similarity to the thing it represents.