Across
- 2. An inbound link from one website to another.
- 6. Earned, unpaid placements on a search engine results page.
- 10. The percentage of visitors who navigate away from a site after viewing only one page.
- 11. The practice of increasing a site's visibility and traffic through search engine rankings.
- 12. The process of storing and organizing the content that crawlers find.
Down
- 1. The process of ‘optimizing’ your online presence to show up and rank higher in relevant local searches.
- 3. The page that a search engine displays after a user enters a search query.
- 4. A program search engines use to organize and rank web pages.
- 5. Words or phrases that a user types into a search engine. (You want to rank for these)
- 7. A description of an image in the HTML code
- 8. The process by which bots discover new and updated content on the web.
- 9. The clickable text in a hyperlink that users see.