Across
- 1. The environment's impact on the service experience
- 6. Value: Customers' evaluation of worth
- 10. Improvement: Streamlining services for better results
- 13. Pay-per-click online advertising
- 16. Marketing: Using email to promote services
- 21. Marketing: Engaging customers through experiences
- 23. Media Marketing: Using platforms to promote services
- 24. Marketing: Promoting products through distribution channels
- 25. Service Development: Creating new services
- 26. Technology replacing human effort
- 28. Service: A service that doesn't involve goods
- 29. Seamless integration of multiple marketing channels
- 31. Variability in service quality
- 32. Programs: Strategies to retain customers
- 35. Handling: Process of addressing customer grievances
- 38. Quality Measurement: Evaluating the quality of service
- 39. Commerce between companies
- 42. Feedback: Responses or reactions from customers
- 43. Marketing: Focusing on specific customer segments
- 44. Satisfaction Measurement: Gauging customer happiness
- 45. Management: Handling services and physical spaces
- 46. Expectations: Ensuring customer satisfaction
- 48. Reality: Immersive experience technology
- 49. Marketing: Direct communication with potential customers
- 50. Relationship: The bond between a business and its customers
Down
- 2. Marketing: Using influencers to promote services
- 3. Cannot be touched or felt
- 4. Evidence: Tangible elements of a service
- 5. Advanced individual tailoring of services
- 7. Cannot be stored for future use
- 8. Marketing: Promoting services via affiliates
- 9. Collaborations between businesses
- 11. Customer-driven promotion
- 12. Tools for service delivery and innovation
- 14. Relations: Managing the image and communication of a brand
- 15. Identification: Recognizing service issues
- 17. Search Engine Optimization for online visibility
- 18. Value is subjective and varies by customer
- 19. Ensuring services are available to all
- 20. Marketing: Marketing beyond borders
- 22. Combining various service components
- 27. Tailoring services to individual preferences
- 30. Delivery Improvement: Enhancing how services are provided
- 33. Marketing: Using content to attract customers
- 34. The four marketing mix elements
- 36. Marketing: Promoting via mobile devices
- 37. Marketing: Marketing for non-commercial entities
- 40. Produced and consumed at the same time
- 41. Creating a distinctive image or name
- 47. Analysis: Identifying service quality discrepancies