Across
- 3. culture: The values and ideals that an organization encourages among its employees; also called organizational culture
- 4. A phrase that is easy to remember
- 7. point: Any interaction between a business and a customer or a potential customer
- 8. awareness: The extent to which customers or potential customers are familiar with a brand
- 10. culture: The values and ideals that an organization encourages among its employees; also called corporate culture
- 11. loyalty: Customers’ allegiance to a particular brand
- 13. personality: The projection of a brand that encompasses its values and emotional connections with consumers
- 14. Genuine; sincere; not fake
Down
- 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 2. Any paid form of nonpersonal presentation of ideas, goods or services
- 5. marketing: Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
- 6. Believable
- 8. All the combined impressions and experiences associated with a particular company, good, or service
- 9. A distinctive symbol, design, or group of letters
- 11. The ongoing decision-making process about the use of brands
- 12. promise: A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations