Across
- 2. SIA’s unique blend of differentiation and cost-efficiency.
- 5. SIA’s core differentiating factor and business philosophy.
- 7. Singapore’s airport hub where SIA operates
- 10. The program that rewards repeat SIA customers.
- 11. Young, efficient ______ ensures safety and reliability.
- 12. Strategy focused on unique customer value, not price.
Down
- 1. SIA’s brand symbol representing warmth and care.
- 3. Aircraft manufacturer with long-term SIA contracts.
- 4. Porter’s tool that analyses primary and support activities.
- 6. Constant development that keeps SIA ahead of competitors.
- 8. The theorist whose generic strategy SIA follows
- 9. Emotional connection built through premium experiences