Across
- 8. Something (such as a word) that identifies a particular company's product and cannot be used by another company without permission
- 9. A place online that contains information about a person, organisation, etc., and that usually consists of many pages joined by hyperlinks
- 11. Video ads that is served without any content
- 12. The radio stations, television stations, and newspapers through which information is communicated to the public
- 14. The particular group of people that an advertisement is intended to reach
- 16. Something that is made or grown to be sold or used
- 17. An action that advertisers want their audience to take.
- 19. Serving ads to people who have previously visited your website.
Down
- 1. A collection of IPs, publishers, advertisers, contexts & keywords, or products that can run for a campaign
- 2. A small text file used to track how visitors interact with a website
- 3. Any website that produces content.
- 4. Ads that look and feel like the surrounding content
- 5. A drawing of something that is being planned or created
- 6. RNG added for uniqueness
- 7. A measure of whether a given ad could be seen as opposed to not being seen
- 10. A type of fancy URL that is branded for marketing purposes.
- 13. The process of identifying which specific marketing efforts led to a conversion.
- 15. A method of automated and AI enabled real-time ad buying
- 17. A person who buys goods and services
- 18. ABC of Sales. Always be
- 20. The European Union's 2018 privacy act that protects its citizens