Across
- 1. is critical to the success of all marketing efforts and social media can provide an expansive background to capture customer interests, likes and dislikes, and general attitudes towards products
- 4. also known as market research, is the process of gathering qualitative and quantitative data about consumers’ needs and wants
- 5. defines customers’ wants and needs and delivers products to fulfill those needs
- 6. a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors
- 9. harnesses digital communication to execute the foundation of marketing, which is the process or technique of promoting, selling, and distributing a product
- 10. is a form of digital communication through which users create online communities to share content and information
- 12. include strategies such as advertising, sales, markdowns, and personal selling
Down
- 2. is the single most significant contrast between SMM and traditional marketing. SMM makes the customer central to the engagement by including them in the dialogue
- 3. represents the path products take to reach end-users
- 5. is considering how marketing will be funded. Financing tasks include sourcing the necessary capital to produce, market, and sell goods, services, or ideas
- 7. are the goods and services a business produces to satisfy customers’ wants or needs
- 8. focuses on distribution and involves making decisions about how, when, and where products will travel from producers to customers
- 11. of a product is the amount of money expected in payment for a good or service