Across
- 6. A goal which can be felt but not directly measured
- 7. Represents benefits of sponsors and advertisers for being involved in an event
- 10. of Sports Marketing principles used to market a team, individual, or event
- 11. Segmentation based on Rate of Use
- 14. An individual that supplies a product or service
- 15. Promotional budgeting using a set percent of gross sales
- 16. The combination of promotional efforts for a business
- 21. One-way mass communications paid for by an identified sponsor
- 24. A sponsor who has paid for the most exposure and is most promoted during an event or at a property
- 25. Seperating consumers into smaller groups
- 27. A relatively small market with specialized needs
- 28. The practice by which a rival company attempts to associate its products with an event that already has official sponsors
- 29. Company which sells merchandise to the end user
- 31. A measurable and tangible goal
- 33. Method of distribution for a promotional message
- 35. Segmentation based on personal interest and activities
- 37. An individual that uses a product of service
- 38. Using the appeal of an event to market a product and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome
- 39. A company with a popular "official" logo
- 40. Building a good image in the community: community involvement and good will
- 43. The process of developing, pricing, promoting, and distributing products to satisfy customers' needs and wants
- 44. Increasing a sponsorship with additional marketing efforts
- 45. Authorized use of a brand, brand name, brand mark, trademark or trade name
- 47. Events that supplement and surround the pre-defined core sports event
- 49. Promotional budgeting which funds a specific goal
- 50. Retailer focused promotion aimed at increasing short term sales goals
Down
- 1. Transaction between a producer and consumer
- 2. All individuals at or exposed to an event
- 3. The importance worth or usefulness of something
- 4. A corporate entity which is involved with a sports property in order to gain exposure and promote their products
- 5. Area in which sponsorships are classified
- 8. License purchased by a ticket holder which entitles that person to buy that seats tickets
- 9. Marketing item of value; such as a league, team, coach, or player
- 12. A source of diversion engaged in for pleasure
- 13. A company's identifying mark or logo
- 17. A company's efforts at developing a personality and image
- 18. The physical surroundings of a venue that impact spectators' desire to stay and return to the venue
- 19. A company with a license to reproduce and official brand mark
- 20. and event, performance, or activity designed to entertain
- 22. Analysis or study undertaken by an organization to identify its internal Strengths and Weaknesses, as well as its external Opportunities and Threats
- 23. Non-paid, news-style mass communications about a product or company
- 26. Evaluation of a sponsorship to determine if it would work
- 30. Interactive and interpersonal promotions meant to develop relationships and increase customer satisfaction
- 32. Promotional budgeting based upon "What I can afford"
- 34. Segmentation based on measurable statistics
- 36. A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
- 41. The state of being useful, profitable, or beneficial
- 42. schedule Organizes promotional message delivery
- 46. The application of marketing principles to sports and non-sports products through sports
- 48. An individual that makes a purchase