Across
- 4. - An individual that uses a product or service
- 6. - Transaction between a producer and consumer
- 7. - Intermediary that markets talent and determines and athlete's worth in a market
- 8. - A source of diversion engaged in for pleasure
- 10. - The process of developing , pricing,promoting,and distributing products to satisfy customers needs and wants
- 16. Marketing of a non-sport products during a sporting event
- 21. - A company's identifying mark or logo
- 22. - An individual that makes a purchase
- 24. - Increasing a sponsorship with additional marketing efforts
- 27. - Marketing item of values; such as a league, team, coach or player
- 31. - A corporate entity which is involved with a sports property in order to gain exposure and promote their products
- 33. - A relatively small market with specialized needs
- 35. - Events that supplement and surround the pre-defined core sports event
- 37. - A company with a popular official logo
- 38. - Evaluation of a sponsorship to determine "if it would work"
- 40. - The application of marketing principles to sports and non-sports products through sports
- 41. - A payment of material that has been copyrighted, or legally declared as belonging to the creator
- 42. - Promotional budgeting based upon " What can i afford"
- 44. - Area in which sponsorships are classified
- 47. - Promotional budgeting which funds a specific goal
- 48. - Non-paid, news-style mass communications about a product or company
- 49. - Building a good image in the community: community involvement and good will
Down
- 1. - The combination of promotion la efforts for a business
- 2. - Promotional budgeting by "follow the market leader"
- 3. - Segmentation based on personal interest and activities
- 5. - Segmentation based on measurable statistics
- 9. - A measurable and tangible goal
- 11. - The state of beings useful, profitable, or beneficial
- 12. - Total Money from ticket sales for an event
- 13. - Segmentation based on area , region and culture
- 14. - The importance worth or usefulness of something
- 15. - A goal which can be " felt" but not directly measured
- 16. - Marketing principles used to market a team,individual, or event
- 17. - An athlete or entertainer who is monetarily paid for performance
- 18. - Separating consumers into smaller groups
- 19. - An athlete or entertainer who is monetarily paid for performance
- 20. - All individuals at or exposed to an event
- 23. - A company with a license to reproduce and official brand mark
- 25. - Using the appeal of an event to market a product
- 26. - Company which sells merchandise to the end user
- 28. Tickets purchased for a block of games during a season; typically better quality seats
- 29. - Promotional budgeting using a set percent of gross sales
- 30. Method of distribution for a promotional message
- 32. Retailer focused promotion aimed at increasing short term sales goals
- 34. - An individual that supplies a producer and consumers
- 36. - an event,performance,or activity designed to entertain
- 39. - A company's effort at developing a personality and image
- 43. - One-way mass communications paid for by an identified sponsor
- 45. - Organizes promotional message delivery
- 46. - Segmentation based on the rate of use