Across
- 3. seating purchased by corporations and used for business meetings/ent.
- 4. evaluation of a sponsorship to determine "if it would work"
- 8. the importance worth or usefulness of something
- 9. the physical surroundings of a venue that impact spectators' desire to stay and return to the venue
- 10. intermediary that markets talent and determines an athlete's worth in a market
- 14. an individual that supplies a product or service
- 15. promotional budgeting which funds a specific goal
- 17. segmentation based on measurable statistics
- 20. a company's efforts at developing a personality and image
- 24. a payment for material that has been copyrighted
- 26. marketing principles used to market a team, individual, or event
- 27. non-paid, news-style mass communications about a product or company
- 28. an individual that uses a product or service
- 29. a relatively small market with specialized needs
- 30. transaction between a producer and consumer
- 31. all individuals at or exposed to an event
- 33. represents benefits of sponsors and advertisers for being involve in an event
- 36. segmentation based on area, region, or climate
- 39. an athlete or entertainer who is not monetarily paid for performance
- 41. authorized use of a brand, brand name, brand mark, trademark or trade name
- 42. the application of marketing principles to sports and non-sports products through the years
- 44. a drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
- 47. entertainer who is monetarily paid for performance
- 48. a company's identifying mark or log
- 49. separating consumers into smaller groups
- 50. area in which sponsorships are classified
Down
- 1. segmentation based on rate of use
- 2. promotional budgeting by "follow the market leader"
- 5. increasing a sponsorship with additional marketing efforts
- 6. the state of being useful, profitable, or beneficial
- 7. marketing item of value
- 11. an event, performance, or activity designed to entertain
- 12. a measurable and tangible goal
- 13. segmentation based on personal interest and activities
- 16. a sponsorship where only one partner is promoted or allowed promotional opportunities
- 18. the difference between the selling price of a good/service and the cost of producing it
- 19. one way mass communications paid for by an identified sponsor
- 21. using appeals an event to market a product
- 22. marketing of a non-sports product during a sporting event
- 23. an individual that makes a purpose
- 25. the process of developing, pricing, promoting, and distributing products to satisfy customers' needs and wants
- 26. method of distribution for a promotional message
- 32. a company with a popular "official" logo
- 34. a source of diversion engaged in for pleasure
- 35. tickets purchased for a block of games during a season
- 37. a corporate entity which is involved with a sports property in order to gain exposure and promote their products
- 38. a company with a license to reproduce an official brand mark
- 40. using advertising and other forms of communication to distribute
- 43. the practice by which a rival company attempts to associate its products with an event that already has official sponsors
- 45. a goal which can be felt but not directly measured.
- 46. company which sells merchandise to the end user