Across
- 2. When a company uses one of its established brand names on a new product
- 4. Lifestyle, attitudes, personality
- 6. The portion of the market the company has claim over
- 8. Exclusive right granted for an invention
- 9. There are this many sporting categories
- 10. Demand for a product that is not affected by change in price
- 11. Age, gender, income level
- 14. Fictional animate object that is used to promote a product i.e. tony the tiger
- 18. Blending of advertising, sales promotion, publicity, and personal selling
- 21. Breaking up a market into small sections
- 23. Laws protecting intellectual property from unauthorized copying
- 25. The value of money placed on a good or service
- 26. Quantity of product a consumer is willing and able to buy at given price
Down
- 1. Athletes or celebrities using and giving testimonials about a product or service
- 3. Occurs when competitors agree on certain prices for their products
- 5. Name or symbol used by a company to identify its products
- 7. Underwriting an event for the purpose of gaining positive association for the brand with the event
- 8. Amount of money charged or the sum of value to a customer
- 12. Demand for a product that is affected by price
- 13. Setting high prices and reducing them over time
- 15. A similar business within a similar industry
- 16. Karl only buying starbucks coffee and no others
- 17. Gucci and Coach are examples of this type of branding
- 19. Four P's
- 20. How a customer is told about a product via campaigns and special offers
- 22. Symbols, words, or phrases that are protected and cannot be used by other companies
- 23. Setting prices based on the costs for producing and selling the product at a fair rate
- 24. market Individual at whom a business's marketing strategies are aimed