Across
- 1. Study that counts everyone in the research population
- 3. Ranked sixth among industries in size of billions of dollars
- 6. Promotional vehicles that financially support sports events
- 7. Any paid promotion of an idea, good, or service by an identified sponsor
- 9. Putting the marketing plan into action
- 11. Money left after all costs amd expenses of a business are paid
- 12. A number of people who are representative of a study's population
- 13. Having equality or similarity
- 14. National Organization that governs college athletics and oversees important decisions pertaining to athletes
Down
- 2. involves using a celebrity or public figure to represent and promote a company and that company's products
- 4. Statistics that describe a population in terms of personal charactoristics
- 5. Struggle among companies for customers
- 8. A device that legally identifies registered brand ownership of a tradename
- 9. Long television commercial
- 10. Potential customers with shared needs who have the desire and ability to buy a product