Across
- 4. the consulting company who invented the '7S' model for internal (company) analysis
- 5. the need for a product or service. Also seen as the flipside of supply
- 6. the benefit a customer sees, and the reason they buy
- 8. the layer of the environment that contains customers, competitors and collaborators
Down
- 1. the aspect of an organisation the customer sees; helps to distinguish from competitive offerings.
- 2. a small, perhaps unique, market segment. Often these are too small for bigger competitors to target
- 3. the process of dividing a market into addressable chunks
- 7. the layer of the environment for which PESTLE is applicable