Study Guide Exam 1

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Across
  1. 3. An audio file used to lend credence, opinion, or detail to web-based content
  2. 4. Boycotting foreign made products in order to supper domestic manufacturers
  3. 5. Statistics on human populations, including age, gender, ethnic origin, education, income, occupation, type of housing, and other descriptors
  4. 10. International entry tactic by which companies enter each country or market consecutively
  5. 12. Involves the pooling of resources by two ore more companies in order to become one
  6. 15. Written narratives that convey opinions and solicit reader feedback online
  7. 17. International entry tactic by which companies enter several countries or markets concurrently
  8. 19. Retailers that buy and sell at low prices and depend on high volume and lower overhead to are profitable
  9. 21. Classification of people on the basis of their lifestyles, activities, interests, and opinions
  10. 22. Items that are purchase on the spur of the moment
  11. 24. Period of time between a person's receipt of a catalogue or advertisement and the actual sale
  12. 25. Internal computer communication systems within a business or institution
Down
  1. 1. Involves seeking qualified potential customers through screening and analysis of database information
  2. 2. Process of developing, building, and maintaining a name in the marketplace
  3. 6. Statements that indicate general company aims or end results
  4. 7. Action plans that are implemented by a company to reach common goals and objectives
  5. 8. An abnormal increase in the volume of money and credit in a country, resulting in substantial and continuing increases in price levels
  6. 9. Stores of 150,00 square feet or more
  7. 11. The number of times inventory is sold and replenished in a year
  8. 13. Contractual arrangement by which individuals or companies agree to own and operate a business in accordance with the brand standards of the host company
  9. 14. Main store in a retail group, usually located in a city and often on the site of the original store
  10. 16. Identification and utilization of resources for the manufacture of goods
  11. 18. Practice of using physical and electronic distribution systems efficiently to deliver products to customers in a timely manner
  12. 20. Embedded code that users insert into Websites or social networking pages to provide information and items for sale
  13. 23. Includes online and other electronic transactions involving goods and services for personal and nonbusiness use