Across
- 3. What analysis method assesses the financial performance of marketing?
- 6. Which metric indicates a brand’s reach in its market?
- 8. (Customer Relationship Management) Which system collects and organizes customer data for analysis?
- 10. What term refers to how a brand is perceived in the market?
- 14. What is the term for the target market of a brand?
- 17. What term refers to the consistency of a brand’s image?
- 18. What type of audit focuses on social media campaigns?
- 19. (Net Promoter Score) What metric tracks a brand's customer satisfaction levels?
- 20. Which analysis tool is used to identify strengths and weaknesses?
Down
- 1. What key indicator tracks the retention of existing customers?
- 2. What is the term for examining sales trends over time?
- 4. What method involves assessing the pricing strategy’s impact?
- 5. What is the practice of analyzing competitors’ strategies?
- 7. What is the primary goal of a marketing audit?
- 9. What metric measures the effectiveness of marketing campaigns?
- 11. What metric evaluates the growth rate of a business over time?
- 12. (Customer Acquisition Cost) What do you call the costs involved in acquiring customers?
- 13. What process helps identify new customer segments?
- 15. Which channel directly connects a brand to consumers?
- 16. What type of marketing focuses on digital channels?
