Across
- 3. A firm tailors their offer to the needs of specific individuals or local costumer segments
- 5. The firm targets several market segments while designing separate offers for each
- 6. Brands market to serve the needs of local costumer segments
- 7. The firm goes after the entire market with one offer
Down
- 1. A firm goes after a large share of a segment
- 2. Set of buyers with common needs and characteristics the company serves
- 4. The firm tailors products to suit the needs of individual costumers