Across
- 4. products or services provided to the market
- 5. support tools or assistance that help close or maintain sales
- 7. the strategy used to set the cost to customers
- 9. mix the combination of factors used to influence consumers
- 11. experience the overall perception of a customer’s interaction with a company
- 14. having the necessary skills and knowledge for the role
- 15. motivated enthusiastic and driven to perform well
- 16. service support offered after a purchase to ensure satisfaction
- 19. something that cannot be physically touched (like services or experiences)
- 20. the range of goods or services made available
- 22. willing to assist and serve customers
- 24. activities to raise awareness and generate demand
- 26. evidence tangible cues that help customers judge a service
Down
- 1. the systems and workflows used to deliver service or products
- 2. paid communication to promote a product or service
- 3. all messages a company uses to interact with the market
- 6. informed knowledgeable about products, services, or policies
- 8. channels routes used to deliver products to end-users
- 10. the goods or services a company offers to meet customer needs
- 12. where and how a product is made available to customers
- 13. the behavior and mindset of employees toward customers
- 17. process the steps taken to guide customers from interest to purchase
- 18. operating with speed and minimal waste
- 19. contact with interacting directly with customers
- 21. Ps the traditional core elements of marketing: product, price, place, promotion
- 23. the staff and individuals representing the brand
- 25. locations where products are sold, online or offline