Across
- 2. appeal to logic or reason
- 3. a statement that tells your opinion
- 4. anticipating the other side's arguments and arguing against them
- 6. What technique does this add use? dft.ba/-headon
- 7. facts and statistics that support a claim
- 10. a product is endorsed by a celebrity or expert
- 11. You need the product now!
- 12. tries to associate positive words, images, and ideas with the product they are selling
- 13. appeal to emotion
Down
- 1. giving reasons and evidence to support your opinion
- 5. a conclusion made with incorrect or no evidence
- 8. appeal to ethics or credibility
- 9. Everybody's doing it!