Across
- 6. Deceptive SEO tactics that optimize for search engines instead of for people
- 9. The practice of making changes to web pages or content to improve visibility
- 12. A list of all the web pages that make up your website
- 13. A word or phrase that describes an image, displayed when the image is not loaded
- 15. A listing's position in the search results
Down
- 1. The term for the page that is being linked to from another page
- 2. A program that browses and indexes web content for search engines
- 3. The header of a webpage as indicated in the HTML
- 4. A snippet of text in a website's code, which is used to describe the webpage in the search results
- 5. A set of rules used by computers to solve problems
- 7. Links from one page to another within the same website
- 8. The clickable text that forms part of a hyperlink
- 10. Legitimate SEO tactics that optimize web pages for people
- 11. Techniques used by some sites to cheat their way to the top of the results
- 14. A list of results appearing in a search engine in response to a person's search query