Across
- 5. Online seminar - we're hosting one at the end of September, and you're invited!
- 6. New and creative thinking, and the subject of this report
- 8. Strong and relevant thought leadership will have a big ____ on readers
- 9. Green
- 11. What follows your brand, and often precedes it
- 14. Gather information
- 16. One of Source's four pillars of quality, assessing how enjoyable a piece of content is to read
- 18. Open AI gen platform
- 20. Lightbulb moment!
- 23. One of Source's four pillars of quality, assessing how a piece of content stands out from the crowd
- 24. It's raining ideas!
- 26. The most popular target audience for thought leadership
- 28. One of Source's four pillars of quality, assessing how credible and robustly researched a piece of content is
- 29. A strong and trustworthy piece of thought leadership will be backed up with lots of this
- 30. You won't be able to understand your data without its counterpart
- 31. An examination of how an approach has been used in practice - something that particularly brings thought leadership to life
Down
- 1. Producer of industry-leading insights
- 2. A pattern you might buck
- 3. One of Source's four pillars of quality, assessing whether content will push readers to take next steps
- 4. Content produced by more than one author - after all, two heads are better than one!
- 7. Radical change to an industry or market
- 10. The kind of thinking useful in consulting... and chess
- 12. Specialised knowledge in a specific area
- 13. Comparing your content with industry gold standards, to see how you measure up
- 15. Someone with extensive knowledge in a subject - and who should be authoring your thought leadership
- 17. The āEā of ESG
- 18. Essential fuel for staying up late reading your favourite content
- 19. The invisible force that keeps the office online - once a technology innovation, now a technology staple
- 21. A classic, report-like form of thought leadership
- 22. The portion of your target audience in charge of the money
- 25. The launch stage of a thought leadership campaign, putting content in the hands of your audience
- 27. You need to have your finger on it to be a good