Across
- 1. Research used to gather descriptive information like attitudes and buying behavior.
- 5. Non-numerical data used to add depth and summarize reactions.
- 6. A research instrument that can include closed-ended or open-ended questions.
- 8. Research used to gather causal information regarding cause-and-effect.
Down
- 1. A type of research supplier firm.
- 2. Research involving sending observers to watch consumers in their "natural habitat".+1
- 3. Numerical data that provides historical benchmarking and facts.
- 4. Information that already exists somewhere, having been collected for another purpose.
- 7. A segment of the population selected to represent the population as a whole.
- 9. Information collected for the specific purpose at hand.