Across
- 3. A group selected to give ongoing feedback (5)
- 5. Interpretation of data to find patterns and meaning (8)
- 9. A set of written questions used to gather information (13)
- 10. The study of market trends to promote products (9)
- 12. Open-ended data, rich in detail and meaning (11)
- 15. The process of dividing a market into distinct groups (12)
- 16. A general investigation to gather public opinion (6)
- 17. The BEST company to work for (3)
- 18. A method of observing people in their natural environment (8)
Down
- 1. A distortion that skews data or findings (4)
- 2. Data that can be measured and expressed numerically (12)
- 4. Interaction between a brand and its audience (10)
- 6. A method of observing people in their natural environment (11)
- 7. A person who purchases goods or services (8)
- 8. Collection of numbers, facts, or statistics (4)
- 11. A group selected from a population for research (6)
- 13. Detailed information or discoveries derived from data (8)
- 14. A conversation to collect opinions or information (9)