Across
- 5. Describes high-level, long-term planning vs. day-to-day tactics.
- 7. The process of dividing a market into subgroups with shared needs.
- 8. A standard of measurement used to assess marketing performance.
- 9. Abbreviation for the field that mimics human intelligence in machines.
- 10. Abbreviation for Customer Lifetime Value.
Down
- 1. The business function focused on creating, communicating, and delivering value
- 2. To aim promotions or products at a specific goal or group.
- 3. Tailoring messages or offerings to individual customer needs.
- 4. Tool for listing Strengths, Weaknesses, Opportunities, Threats.
- 6. Framework analyzing Political, Economic, Social, Technological, Environmental, Legal.