Across
- 5. Beliefs and principles that can influence a consumer's purchasing decisions
- 7. Developing and improving products or services to meet customer needs
- 9. Value created by changing materials into a finished product
- 11. Value created by making it easier for customers to purchase or own a product
- 13. A planning tool used to examine strengths, weaknesses, opportunities, and threats
- 14. Marketing that occurs when one business sells products or services to another business
- 16. Marketing that occurs when one consumer sells products or services to another consumer
- 17. The marketing mix element that focuses on where and how products reach customers
- 18. Grouping consumers based on characteristics such as age, income, education, or gender
- 19. Direct communication with customers to help them make purchasing decisions
- 22. The amount a customer pays to receive a product or service
- 23. Activities used to create, communicate, deliver, and exchange value for customers
- 25. An external factor that may create challenges for a business
- 27. Grouping consumers based on purchasing habits, product use, or brand loyalty
- 28. Dividing a large market into smaller groups with similar characteristics
- 29. An internal factor that may place a business at a disadvantage
- 30. Value created by making a product available when customers need it
- 31. Value created by making a product available where customers need it
- 33. An external factor that may help a business succeed or grow
- 34. Grouping consumers based on where they live or other location characteristics
Down
- 1. Value created by providing useful information about a product or service
- 2. Communication used to inform, persuade, or remind customers about a product
- 3. Gathering and analyzing information to support marketing decisions
- 4. Grouping consumers based on lifestyles, interests, attitudes, or values
- 6. Making a product or business appear different from competing choices
- 8. The decisions and actions consumers make when selecting and purchasing products
- 10. The generation born during the population increase following World War II
- 12. The specific group of consumers a business wants to reach
- 15. Marketing that occurs when a business sells products or services directly to consumers
- 16. Shared customs, beliefs, traditions, and behaviors that can influence consumer decisions
- 20. A generation that grew up with widespread access to smartphones, social media, and digital technology
- 21. A feature or benefit that helps a business perform better than its competitors
- 24. A group of people born during a similar period who may share common experiences
- 26. An internal factor that gives a business an advantage
- 32. A good, service, or idea offered to satisfy customer needs or wants