Across
- 2. The favorable position an organization seeks to be more profitable than its competitors.
- 3. A thing that you can touch or a service that you can offer which is sold to your customers.
- 5. One who organizes, manages, and assumes the risks of a business or enterprise.
- 6. All the expenses required to start your business.
- 8. The fixed and variable costs.
- 10. The pathways to customers; accomplished through advertising.
- 11. Indicators for evaluating factors that are crucial to the success of a business.
- 12. Money that comes into the business.
Down
- 1. A single, clear, compelling message describing a business; mission statement.
- 4. A fluid, simple diagram that captures a business model.
- 7. The group a business is interested in making the focus of all the company’s efforts.
- 9. An idea for a new business that can be tested.