Across
- 2. A desire for something that is not necessary for survival.
- 6. A demographic factor that influences buying behavior.
- 7. A societal need involving interaction with others.
- 8. One reason businesses target specific audiences to avoid this being too high.
- 10. Something essential for survival, such as food, water, or shelter.
Down
- 1. Customer segmentation based on hobbies, interests, or lifestyle.
- 3. An example of a basic need required for life.
- 4. A group unit fulfilling social needs for belonging.
- 5. Limited availability of these makes fulfilling unlimited wants impossible.
- 9. Market A specific group of consumers a product or service is aimed at.