Across
- 4. Research based on numerical data.
- 8. High initial price that decreases over time.
- 10. The range of products a business sells.
- 11. Patterns or changes in customer behaviour or market conditions.
- 14. Setting prices equal to competitors.
- 16. A growth strategy involving entering new markets with new products.
- 18. How familiar consumers are with a brand.
- 19. Where buyers and sellers interact.
- 20. A feature that makes a product stand out.
- 23. Structured sets of questions used to collect primary data.
- 25. Financial plans that control and organise spending.
- 28. Using existing data collected by others.
- 31. Assessing external factors: Political, Economic, Social, Technological, Environmental, Legal.
- 33. Stages a product goes through: introduction, growth, maturity and decline.
- 36. The methods used to communicate with customers and persuade them to buy. Examples include advertising, sales promotion, social media, PR, and personal selling.
- 38. Everyone involved in delivering the product or service, especially staff who interact with customers. Their skills, attitude, and service quality affect customer satisfaction.
- 41. Research exploring opinions, attitudes and motivations.
- 43. The consistency of data—results should be repeatable under the same conditions.
- 44. (4Ps)Product, Price, Place and Promotion.
- 45. Identifying, anticipating and satisfying customer needs profitably.
- 47. Factors outside a business affecting decisions (e.g., laws, competitors, economy).
- 49. Promoting products via platforms like TikTok, Instagram or Facebook.
- 52. How accurate and truthful the data is—whether it measures what it claims to measure.
- 55. Factors within the business that affect decisions (e.g., staff, finance, brand image).
- 56. A coordinated set of activities used to promote a product or service.
- 57. The specific customer group a business focuses on.
- 58. Evaluating Strengths, Weaknesses, Opportunities and Threats.
Down
- 1. Routes a product takes from producer to consumer.
- 2. Human traits associated with a brand’s identity.
- 3. Gathering and analysing information to understand customer needs and markets.
- 5. Characteristics of a population such as age, gender or income.
- 6. Setting price by adding a percentage markup to production costs.
- 7. Small groups giving feedback on a product or idea.
- 9. Methods used to communicate with and persuade customers.
- 12. Creating a unique identity for a business or product.
- 13. Preparing backup plans in case the original marketing plan fails.
- 15. Unconventional, low-cost promotional tactics.
- 17. Dividing customers based on shared characteristics.
- 21. A large, general market aimed at the majority of consumers.
- 22. Specific measurable targets of a business.
- 24. Visual comparison of competitors based on key characteristics (e.g., price vs quality).
- 26. Low initial price to enter a competitive market.
- 27. A customer-focused business approach.
- 29. The amount customers pay for the product. Pricing decisions consider costs, competitors, demand, and the business’s objectives.
- 30. A small, specialised segment of a market.
- 32. The quantity of a product customers are willing and able to buy.
- 34. Long-term goals
- 35. Setting prices based on what competitors charge.
- 37. Launching a product in a small area to gauge customer response.
- 39. The tangible surroundings where the service is delivered. Includes store layout, décor, cleanliness, branding, and overall atmosphere.
- 40. The percentage of total market sales held by a business.
- 42. Classification of a business based on metrics such as employees, turnover or assets.
- 46. Dividing the market into groups with similar characteristics.
- 48. When customers repeatedly choose one brand over competitors.
- 50. Other businesses offering similar products or services.
- 51. The systems and steps used to deliver the product or service efficiently. This includes ordering, payment, delivery, and customer service procedures.
- 53. How and where the product is sold and distributed. This includes online, physical stores, and distribution channels.
- 54. First-hand collected data (e.g., interviews, surveys).